Who Are We?
FROM A SIMPLE IDEA
The story of OctoberEighteen began in the living room of Brenda Hojgaard, a self-taught seamstress who make, alter and design her own clothes. Encouraged by other fashionista, Brenda began selling her creation in local craft markets and the city’s pop-up stores.
OctoberEighteen was born.
“ I never set out to be a fashion designer, everything has been driven by interests and passion. Sitting hours and hours, days and days in front of my sewing machine, making countless of mistakes and plenty of unwearable clothes before finally getting it right. “ - Brenda
The aim has always been to create easy-to-wear and quality clothing for those who wear them. Focus on versatility, femininity and individuality. Design and create comfortable and beautiful clothing for the modern women, to be worn without the constraints of seasonal trends and dress codes.
We're not perfect,
but we are constantly trying.
MADE TO LAST
Every item is made in very limited quantities. The process starts with sourcing quality fabrics, designing and testing patterns, cutting, sewing, pressing, checking for loose threads and finally packaging. It takes approximately 6-8 hours for a piece to be made from start to finish. Some take up to 12 hours to make. Every piece is truly special and unique.
Reducing waste and eco-footprint. OctoberEighteen uses overstock (also known as deadstock) fabrics, from various designer fashion houses and factories, to create clothing based on the nature of the fabric itself. All fabrics used for production are sourced according to usage and cut very cautiously to prevent fabric waste.
ONE AT A TIME
Keeping a direct and realistic approach. OctoberEighteen only releases small capsule collections, to avoid mass production. Starting with a small quantity of each product, and only making more based on order demand and customer feedback, this means less waste and more exclusive. So, no one at the party will be wearing the same outfit as you!
We are actively striving for a reduction of the environmental impact of our products. As part of our packaging policy, 2/3 of OctoberEighteen's packaging material are recycled paper and biodegradable. We encourage you to reuse our packaging materials as many times as you can, because if everyone uses them at least twice, we'll reduce the waste on this planet by 50%.